Sellers of Dreams: Fifty years of the advertising of beauty products 1920-1970

Paperback / softback

Main Details

Title Sellers of Dreams: Fifty years of the advertising of beauty products 1920-1970
Authors and Contributors      By (author) Ruth Artmonsky
Physical Properties
Format:Paperback / softback
Pages:284
Dimensions(mm): Height 175,Width 215
Category/GenreArt and design styles - from c 1900 to now
Industrial / commercial art and design
Illustration and commercial art
Product design
Advertising
Cosmetics, hair and beauty
ISBN/Barcode 9781916384521
ClassificationsDewey:338.4766855
Audience
General
Illustrations 284 Illustrations, color

Publishing Details

Publisher Artmonsky Arts
Imprint Artmonsky Arts
Publication Date 7 December 2020
Publication Country United Kingdom

Description

From the latter part of the 19th century there was a fever of experiment resulting in the development of what were to become brand-named beauty products. Some manufacturers were generally interested in producing 'healthy' products that could beautify without harming; others were chancers climbing on the band wagon. Most beauty product manufacturers started with one or two specialised products - for the hair or nails or skin - but eventually all involved in the beauty industry seemed to be selling everything - from lipsticks to false eye lashes; minnows in the industry were swallowed up by whales. Advertising for beauty products moved with social trends - from flapper girl to Carnaby Street Twiggy lookalikes. Gullible consumers were offered solutions to achieving their dreams - to look forever young, to attract attention, to land Mr. or Mrs. Right. Sellers of Dreams charts the advertiser's skills in promising dreams would come true. 284 colour illustrations