Instagram Rules: The Essential Guide to Building Brands, Business and Community

Paperback / softback

Main Details

Title Instagram Rules: The Essential Guide to Building Brands, Business and Community
Authors and Contributors      By (author) Jodie Cook
Physical Properties
Format:Paperback / softback
Pages:256
Dimensions(mm): Height 200,Width 150
Category/GenreBusiness strategy
Sales and marketing
Advice on careers and achieving success
ISBN/Barcode 9780711251762
ClassificationsDewey:658.872
Audience
General
Illustrations 50 color photos

Publishing Details

Publisher Frances Lincoln Publishers Ltd
Imprint Frances Lincoln Publishers Ltd
Publication Date 27 October 2020
Publication Country United Kingdom

Description

Essential for anyone wanting to take Instagram seriously. Alex Wood, Forbes Boost your business, grow an online community or promote a side-hustle with Instagram Rules. Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. But how can you use it effectively? Social media expert Jodie Cook breaks it down into 125 bite-sized rules, making Instagram an easy and efficientmethod for expanding your venture. Jodie takes you through the most important aspects of running a professional account - strategy, content, community, growth - and drills into the key concepts so that you can apply expert digital marketing knowledge to your profile, no matter the size. Learn the dos and don'ts of post planning; developing a voice; identifying trends; driving a campaign; responding to engagement; and more. Create a personalised Instagram strategy, whatever your business is. Apply insight from interviews with successful users (from Ben & Jerrys and Papier, to freelancers and community groups) and Jodies own experience working with international brands, celebrities and small businesses. Read as a quick-fire reference or as a step-by-step guide or for effective, focused strategy. Whether you're a complete novice, short on time or want to improve your engagement - Instagram Rules makes social media marketing straightforward and hassle-free for any small business or serious Instagram user.

Author Biography

Jodie Cook is founder of JC Social Media, an award-winning social media agency that works with international brands, celebrities and small businesses. Jodie was selected as one of Forbes Europe 30 Under 30 Social Entrepreneurs; is a regular commentator on social media; and has written over five books, including the 50 Great Ideas' series (Instagram, Facebook, Twitter and Easy SEO) and Winning at Social Media and Stop Acting Like Youre Going to Live Forever.