Marketing in Local Government

Paperback

Main Details

Title Marketing in Local Government
Authors and Contributors      By (author) Kristine Beuret
By (author) Michael E. Clarke
By (author) Roger Hall
Edited by John Stewart
SeriesManaging local government
Physical Properties
Format:Paperback
Pages:176
Dimensions(mm): Height 234,Width 156
Category/GenreSales and marketing
ISBN/Barcode 9780273626169
ClassificationsDewey:352.140688
Audience
Professional & Vocational
Illustrations black & white illustrations

Publishing Details

Publisher Pearson Education Limited
Imprint Financial Times Prentice Hall
Publication Date 17 April 1998
Publication Country United Kingdom

Description

This book examines the contradictory outcomes of the exposure of the public sector to competitive forces. Posing and discussing many questions, the relationship between competition, the marketing approach, consumers and citizens is reviewed. Marketing, Competition and the Public Sector will help you to: * understand the issues raised by the introduction of market forces into the public sector * identify the major threats and opportunities of operating in a competitive environment * discover how a customer driven culture can be developed * learn from practical examples drawn from across the public sector