Removing the Emperor's Clothes: Australia and Tobacco Plain Packaging

Paperback / softback

Main Details

Title Removing the Emperor's Clothes: Australia and Tobacco Plain Packaging
Authors and Contributors      By (author) Simon Chapman
By (author) Becky Freeman
Physical Properties
Format:Paperback / softback
Pages:272
Dimensions(mm): Height 210,Width 148
Category/GenreHealth and Personal Development
ISBN/Barcode 9781743323977
Audience
General

Publishing Details

Publisher Sydney University Press
Imprint Sydney University Press
Publication Date 8 December 2014
Publication Country Australia

Description

Removing the Emperor's Clothes: Australia and Tobacco Plain Packaging sets out the evidence for the importance of plain packaging in striking at the heart of what remains of tobacco advertising. It examines the history of the idea, the tobacco industry's frantic efforts to derail it, and the early evidence for its impact; also giving tools to policy makers in other countries wanting to make the best case for plain packaging and to defend it from the inevitable attacks that will follow.

Author Biography

Simon Chapman is emeritus professor of public health at the University of Sydney. Becky Freeman is a senior lecturer in public health at the University of Sydney.

Reviews

'In this book you get a great combination: a depth of policy detail ... the arms-race nature of the political battle that took place ... and Chapman's sense of humour permeating right throughout.' -- Chris Picton * Croakey *