The Brain: Everything You Need to Know

Hardback

Main Details

Title The Brain: Everything You Need to Know
Authors and Contributors      By (author) New Scientist
Physical Properties
Format:Hardback
Pages:288
Dimensions(mm): Height 253,Width 196
Category/GenrePopular science
Neurosciences
ISBN/Barcode 9781473629325
ClassificationsDewey:612.82
Audience
General
Tertiary Education (US: College)
Professional & Vocational

Publishing Details

Publisher John Murray Press
Imprint John Murray Publishers Ltd
Publication Date 20 September 2018
Publication Country United Kingdom

Description

Congratulations! You're the proud owner of the most complex information processing device in the known universe. The human brain comes equipped with all sorts of useful design features, but also many bugs and weaknesses. Problem is you don't get an owner's manual. You have to just plug and play. As a result, most of us never properly understand how our brains work and what they're truly capable of. We fail get the best out of them, ignore some of their most useful features and struggle to overcome their design faults. Featuring witty essays, enlightening infographics and fascinating 'try this at home' experiments, New Scientist take you on a journey through intelligence, memory, creativity, the unconscious and beyond. From the strange ways to distort what we think of as 'reality' to the brain hacks that can improve memory, The Brain: A User's Guide will help you understand your brain and show you how to use it to its full potential.

Author Biography

Since 1956, New Scientist has established a world-beating reputation for exploring and uncovering the latest developments and discoveries in science and technology, placing them in context and exploring what they mean for the future. Each week through a variety of different channels, including print, online, social media and more, New Scientist reaches over 5 million highly engaged readers around the world. Follow New Scientist on Twitter: @newscientist