20th-Century Fashion. 100 Years of Apparel Ads

Hardback

Main Details

Title 20th-Century Fashion. 100 Years of Apparel Ads
Authors and Contributors      By (author) Alison A. Nieder
Edited by Jim Heimann
SeriesBibliotheca Universalis
Physical Properties
Format:Hardback
Pages:592
Dimensions(mm): Height 195,Width 151
Category/GenreFashion and textiles - design
ISBN/Barcode 9783836522793
Audience
General
Edition Multilingual edition

Publishing Details

Publisher Taschen GmbH
Imprint Taschen GmbH
Publication Date 5 October 2022
Publication Country Germany

Description

The 20th century saw fashion evolve from an exclusive Parisian salon business catering for the wealthy elite into a global industry employing millions, with new trends whisked into stores before the last model has even left the catwalk. Along the way, the signature silhouettes of each era evolved beyond recognition. For women, House of Worth crinolines gave way to Vionnet's bias-cut gowns, Dior's New Look to Quant's Chelsea Look, Halston's white suit to Frankie B.'s low-rise jeans. In menswear, ready-made suits signaled the demise of bespoke tailoring, long before Hawaiian shirts or skinny jeans entered the game. 20th-Century Fashion offers a retrospective of the last hundred years of style via 400 fashion advertisements from the Jim Heimann Collection. The images trace not only the changing trends but also the evolution in their marketing and audience, as fashion was adopted into popular culture and the mass market, decade by decade. An in-depth introduction and illustrated timeline detail the style-makers and trendsetters, and how historic events, design houses, retailers, films, magazines, and celebrities shaped the way we dressed-then and now. About the series Bibliotheca Universalis - Compact cultural companions celebrating the eclectic TASCHEN universe!

Author Biography

Alison A. Nieder has worked in fashion since 1985, in retail, apparel production, and as a fashion business journalist. She is executive editor of California Apparel News, a fashion trade publication covering the West Coast apparel and textile industries. Jim Heimann is the Executive Editor for TASCHEN America. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN's Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.

Reviews

A stylish and fun retrospective on the century that redefined and reinterpreted fashion as we know it. * The Globe and Mail *