From Type to Logo: The best logotypes from around the world

Hardback

Main Details

Title From Type to Logo: The best logotypes from around the world
Authors and Contributors      By (author) Victionary
Physical Properties
Format:Hardback
Pages:272
Dimensions(mm): Height 255,Width 190
Category/GenreGraphic design
Typography and lettering
Illustration and commercial art
ISBN/Barcode 9789887566595
ClassificationsDewey:741.6
Audience
Professional & Vocational
Illustrations Illustrated in colour throughout

Publishing Details

Publisher Victionary
Imprint Victionary
Publication Date 4 August 2022
Publication Country Hong Kong

Description

When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. In addition to encapsulating what the business stands for and making an impactful first impression upon launch, it has to be instantly recognisable and stand out amid other similar offerings in an often saturated market. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually? A key branding element used by many of the biggest companies around the world, a logotype revolves around a company's name or initials and features typography as the main design approach. Often the starting point before it is further refined into a purely symbolic image or icon, it combines two distinct design disciplines to differentiate brands from one another - a process that takes acumen, skill and empathy. FROM TYPE TO LOGO details some of these processes in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike.

Author Biography

Headquartered in the heart of Asia, victionary connects creative talents and enthusiasts from all over the world through original concepts, intriguing graphic approaches, and innovative printing techniques. Founded by Victor Cheung in 2001, viction workshop ltd. provides fresh perspectives, timeless inspiration, and pure visual delight through its publishing brand, viction:ary. Aside from art, illustration, and graphic design-related titles, viction:ary also publishes travel guides and children's books. To that end, we welcome you to join us in spreading the joy of print to every corner of the world. https://victionary.com/pages/about-us