Logo Design. Global Brands

Hardback

Main Details

Title Logo Design. Global Brands
Authors and Contributors      Edited by Julius Wiedemann
SeriesBibliotheca Universalis
Physical Properties
Format:Hardback
Pages:608
Dimensions(mm): Height 195,Width 140
Category/GenreGraphic design
ISBN/Barcode 9783836576758
ClassificationsDewey:741.6
Audience
General
Edition Multilingual edition

Publishing Details

Publisher Taschen GmbH
Imprint Taschen GmbH
Publication Date 12 August 2022
Publication Country Germany

Description

Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values ??such as trust, quality, or reliability. This catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands. From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. A great reference book for anyone interested in the ideas and concepts that branding is based on. About the series Bibliotheca Universalis - Compact cultural companions celebrating the eclectic TASCHEN universe!

Author Biography

Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.