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Packaging Design
Hardback
Main Details
Title |
Packaging Design
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Authors and Contributors |
By (author) Chris van Uffelen
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Physical Properties |
Format:Hardback | Pages:240 | Dimensions(mm): Height 285,Width 215 |
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Category/Genre | Graphic design |
ISBN/Barcode |
9783037681398
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Classifications | Dewey:688.8 |
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Audience | |
Illustrations |
Illustrated in colour throughout
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Publishing Details |
Publisher |
Braun Publishing AG
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Imprint |
Braun Publishing AG
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Publication Date |
28 May 2013 |
Publication Country |
Switzerland
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Description
Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost effectiveness. However, it is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the facade of a building, the package gives an impression of what lies behind it. Packaging is a crucial means to induce a consumer to try a product. Studies show that it has less than three seconds to grab the attention of the customer. Along with the classics of the age of mass-consumption, this title presents many examples of innovative contemporary solutions that are on a par with some of the packaging legends like the sculptural shape of a Coca-Cola bottle.
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