How Posters Work

Paperback / softback

Main Details

Title How Posters Work
Authors and Contributors      By (author) Ellen Lupton
Physical Properties
Format:Paperback / softback
Pages:224
Dimensions(mm): Height 228,Width 240
Category/GenreGraphic design
Poster art
ISBN/Barcode 9780910503822
ClassificationsDewey:741.674
Audience
General
Illustrations With over 330 illustrations in colour and black and white

Publishing Details

Publisher Cooper-Hewitt Museum
Imprint Cooper-Hewitt Museum
Publication Date 10 August 2015
Publication Country United Kingdom

Description

How Posters Work is more than a standard exhibition catalogue. Conceived as a useful and illuminating primer in visual thinking, it explores principles of design through a range of historical and contemporary works, uncovering ideas relevant not just to the design of posters but to 2D design more generally. How Posters Work has a unique focus on visual language. Rather than provide a history of the genre or a compilation of collectibles, the book is organized around active design principles. Concepts such as "Simplify," "Focus the eye," "Exploit the diagonal," "Reverse expectations," and "Say two things at once" are illustrated with a diverse range of posters, from avant-garde classics and rarely seen international works to contemporary pieces by today's leading graphic designers. Illustrated with over 150 works from the collection of Cooper Hewitt, Smithsonian Design Museum, How Posters Work provides a stunning education in seeing and making, demonstrating how some of the world's most creative designers have mobilized principles of layout, composition, psychology, and rhetoric to produce powerful acts of visual communication

Author Biography

Ellen Lupton is the curator of contemporary design at the Smithsonian's Cooper-Hewitt, National Design Museum in New York, and the author of several books.

Reviews

It's a great spotlight into the history of the medium while offering fantastic and inspiration posters for creatives today.--The Editors "Tory Daily"