The Package Design Book 4

Hardback

Main Details

Title The Package Design Book 4
Authors and Contributors      Edited by Pentawards
Edited by Julius Wiedemann
Physical Properties
Format:Hardback
Pages:400
Dimensions(mm): Height 256,Width 237
Category/GenreIndustrial / commercial art and design
ISBN/Barcode 9783836544382
ClassificationsDewey:741.6
Audience
General
Edition Multilingual edition

Publishing Details

Publisher Taschen GmbH
Imprint Taschen GmbH
Publication Date 4 November 2016
Publication Country Germany

Description

Good design stands out. Great design is transparent. Whether it is food, drinks, cosmetics, books, or luxury items, successful packaging serves to stir the senses and appeal to our emotions in ways that are as subtle as they are striking. In The Package Design Book 4, TASCHEN celebrates the tenth anniversary of the Pentawards with the stars of the 2015 and 2016 competitions. Organized around the key competition categories of beverages, food, body, luxury, and other markets, over 400 examples from 40 countries reveal the innovation of individual projects and campaigns as much as the scope and experimentation of the industry at large. The designs are presented with descriptions and a fact sheet, and the book is prefaced with new essays from Pentawards founders Jean Jacques and Brigitte Evrard, as well as an insightful text from branding and marketing specialist Gerard Caron.

Author Biography

Pentawards is the leading worldwide network dedicated to packaging design. Committed to recognising excellence in design and providing a source of inspiration, Pentawards connects the global packaging design community through their annual competition, conferences and networking events. Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.