Swiss Design

Paperback / softback

Main Details

Title Swiss Design
Authors and Contributors      By (author) Dorian Lucas
SeriesDesign
Physical Properties
Format:Paperback / softback
Pages:232
Dimensions(mm): Height 254,Width 203
Category/GenreIndustrial / commercial art and design
ISBN/Barcode 9783037680483
ClassificationsDewey:745.40949409051
Audience
General
Tertiary Education (US: College)
Illustrations Illustrated in colour throughout

Publishing Details

Publisher Braun Publishing AG
Imprint Braun Publishing AG
Publication Date 18 October 2010
Publication Country Switzerland

Description

Swiss Design has almost become a fixed term: the Swiss army knife is just one of many products that have popularized the image of the white cross on red background. The triangular Toblerone chocolate bar is defined by its rectilinearity and instantly recognizable shape. In terms of the well-known Swiss asparagus peeler, functionality is its sole formative characteristic. When it comes to fonts, few are as clear-cut as Helvetica. This volume demonstrate that Swiss design incorporates much more than just austerity and functionality; nowadays, young designers from the Alpine country demonstrate their ability to create every conceivable contemporary design style that this day and age has to offer.