Transforming Type: New Directions in Kinetic Typography

Paperback / softback

Main Details

Title Transforming Type: New Directions in Kinetic Typography
Authors and Contributors      By (author) Barbara Brownie
Physical Properties
Format:Paperback / softback
Pages:128
Dimensions(mm): Height 246,Width 189
Category/GenreByzantine and medieval art c 500 CE to c 1400
Art and design styles - from c 1900 to now
Typography and lettering
ISBN/Barcode 9780857856333
ClassificationsDewey:686.22
Audience
Professional & Vocational
Illustrations 16 colour and 24 b/w illus

Publishing Details

Publisher Bloomsbury Publishing PLC
Imprint Bloomsbury Academic
Publication Date 18 December 2014
Publication Country United Kingdom

Description

Transforming Type examines kinetic or moving type in a range of fields including film credits, television idents, interactive poetry and motion graphics. As the screen increasingly imitates the properties of real-life environments, typographic sequences are able to present letters that are active and reactive. These environments invite new discussions about the difference between motion and change, global and local transformation, and the relationship between word and image. In this illuminating study, Barbara Brownie explores the ways in which letterforms transform on screen, and the consequences of such transformations. Drawing on examples including Kyle Cooper's title sequence design, kinetic poetry and MPC's idents for the UK's Channel 4, she differentiates motion from other kinds of kineticism, with particular emphasis on the transformation of letterforms into other forms and objects, through construction, parallax and metamorphosis. She proposes that each of these kinetic behaviours requires us to revisit existing assumptions about the nature of alphabetic forms and the spaces in which they are found.

Author Biography

Barbara Brownie is a senior lecturer in visual communication and the online co-ordinator at the School of Creative Arts, University of Hertfordshire, UK. She has edited two collections of contemporary typographic work, Type Image (2011) and Type Object (2013). She has published articles in The Journal of Media Practice and Fusion and contributed to Writing Design, edited by Grace Lees-Maffei (Bloomsbury, 2011).

Reviews

This remarkable book illuminates the rapidly evolving ecosystem of typography. On the pages of this carefully researched study, letterforms come alive as creatures with deep histories and unexpected behaviors. -- Ellen Lupton, Curator, Cooper Hewitt, Smithsonian Design Museum, USA Barbara Brownie's Transforming Type is an exciting and thoughtful look at typography that has been liberated from the printed page. Its range - including historical and contemporary references - is truly impressive. This book will fascinate anyone interested in the power of type and how it can be applied in new and cutting edge ways. -- Andrew Byrom, California State University, USA