Leveraging the New Infrastructure: How Market Leaders Capitalize on Information Technology

Hardback

Main Details

Title Leveraging the New Infrastructure: How Market Leaders Capitalize on Information Technology
Authors and Contributors      By (author) Peter Weill
By (author) Marianne Broadbent
Physical Properties
Format:Hardback
Pages:320
Dimensions(mm): Height 243,Width 165
Category/GenreManagement and management techniques
Business mathematics and systems
Computing and information technology
ISBN/Barcode 9780875848303
ClassificationsDewey:658.4038011
Audience
General

Publishing Details

Publisher Harvard Business Review Press
Imprint Harvard Business Review Press
Publication Date 19 May 1998
Publication Country United States

Description

Imagine thinking about your company's information technology in the same way that you think about its investment portfolio: as a bundle of assets that-when managed right-will generate revenues and savings. Here's just such a framework for leveraging IT (technology, networks, data, and software)-one that enables business managers to make the important decisions about the potentially confounding mix of high-technology that influences near- and long-term planning, affects the ability to support customers, and dictates the flow of daily operations. Drawing upon their rigorous research with more than 100 top multinationals, the authors present a rich and varied range of examples of IT investment strategies that have reaped rewards for firms such as Citibank, Honda, Johnson & Johnson, Ralston Purina, the Development Bank of Singapore, and Telstra. This hands-on resource, compete with benchmarks and case studies, creates the common ground where both management and IT can meet, communicate their goals, and agree on the best plan for getting there.

Author Biography

Peter Weill is Foundation Chair of Management (information systems) and director of the Centre for Management of Information Technology at Melbourne Business School.