Greenwash: Big Brands and Carbon Scams

Paperback / softback

Main Details

Title Greenwash: Big Brands and Carbon Scams
Authors and Contributors      By (author) Guy Pearse
Physical Properties
Format:Paperback / softback
Pages:272
Dimensions(mm): Height 234,Width 154
Category/GenreThe environment
ISBN/Barcode 9781863955751
ClassificationsDewey:363.73
Audience
General

Publishing Details

Publisher Black Inc.
Imprint Black Inc.
Publication Date 26 September 2012
Publication Country Australia

Description

In recent years, McDonald's has painted its famous golden arches green, while Richard Branson has funnelled money into renewable energy. But are these newly 'climate-friendly' companies and brands really as green as they claim to be? In Greenwash, Guy Pearse peeks behind the facade of global corporations and public figures - and what he finds will shock you. Like Fast Food Nation and No Logo before it, Greenwash exposes corporate deceit, allowing customers to see past the seductive advertising and confront the uncomfortable truth: that the corporate 'green revolution' is an illusion. In Pearse's fascinating investigation, nothing is sacred and no one is safe: not the Toyota Prius, not the World Wildlife Fund, not Oprah, not even Earth Hour.

Author Biography

Guy Pearse is an author and environmental commentator. His books include High and Dry: John Howard, Climate Change and the Selling of Australia's Future and Quarry Vision: Coal, Climate Change and the End of the Resources Boom.

Reviews

"Guy Pearse's welcome book reveals the difficulty of judging the benefits and real environmental costs of the way we live." - David Suzuki