Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth

Hardback

Main Details

Title Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth
Authors and Contributors      By (author) Chris Zook
Physical Properties
Format:Hardback
Pages:190
Dimensions(mm): Height 243,Width 162
Category/GenreBusiness strategy
ISBN/Barcode 9781422103661
ClassificationsDewey:658.4012
Audience
Professional & Vocational

Publishing Details

Publisher Harvard Business Review Press
Imprint Harvard Business Review Press
Publication Date 2 April 2007
Publication Country United States

Description

Over the next decade, two out of every three companies will face the challenge of their corporate lives: redefining their core business. Buffeted by global competition and facing an uncertain future, more and more executives will realize that they must make fundamental changes in their core even as they continue delivering the goods and services that keep them in business today. Unstoppable shows these managers how to look deep within their organizations to find undervalued, unrecognized, or underutilized assets that can serve as new platforms for sustainable growth. Drawing on more than thirty interviews with CEOs from companies such as De Beers, American Express, and Samsung, it shows readers how to recognize when the core needs reinvention and how to deploy the "hidden assets" that can be the basis for tomorrow's growth. Building on the author's previous books, Profit from the Core and Beyond the Core, this book shows how any company in crisis can transform itself to become truly unstoppable.

Author Biography

Chris Zook is the head of Bain & Company's global strategy practice.