Understanding Business in the Global Economy: A Multi-Level Relationship Approach

Paperback / softback

Main Details

Title Understanding Business in the Global Economy: A Multi-Level Relationship Approach
Authors and Contributors      By (author) Jonathan Swift
Physical Properties
Format:Paperback / softback
Pages:424
Dimensions(mm): Height 246,Width 189
Category/GenreBusiness and management
ISBN/Barcode 9780230241572
ClassificationsDewey:658.049
Audience
Tertiary Education (US: College)

Publishing Details

Publisher Bloomsbury Publishing PLC
Imprint Red Globe Press
Publication Date 15 November 2016
Publication Country United Kingdom

Description

Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations. This is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management.

Author Biography

Jonathan Swift is a Senior Lecturer in International Business and Marketing at Salford Business School, University of Salford, UK.