The Innovation Maze: 4 Routes to a Successful New Business Case

Description

Do you find innovation a maze? In creating your new business case, do you find you get stuck by what seem like insurmountable obstacles along the way? This book is a practical guide on how to navigate the innovation maze. It shows four clear routes from different natural innovation starting points and guides you through overcoming the obstacles to successfully deliver new business cases for products, services, and business models. Many people experience innovation as a maze and get lost or stuck in their journey behind obstacles such as having no internal support, a lack of resources, no time, and no inspiration, meaning that statistically eighty percent of all innovation projects never reach the market. This much-needed hands-on guide-written by Gijs Van Wulfen, a recognised authority, author, and keynote speaker on innovation and creativity-gives clear directions on how to effectively overcome these obstacles and deliver. The Innovation Maze makes innovation simple, delivering a coherent approach to the creation of new business cases. Written for start-ups, entrepreneurs, managers, consultants, and those who are looking for practical real-life advice to successfully get through the innovation maze.

Gijs van Wulfen is a recognised authority and worldwide keynote speaker on innovation. He is a LinkedIn Influencer and best-seller-author with 300,000+ followers, one of the leading authorities worldwide. His book The Innovation Maze was awarded Management Book of the Year 2017 in the Netherlands. In 2016 Gijs came second in the international Top 40 Innovation Bloggers.

This is a breakthrough book. I can't recommend it enough! -Rowan Gibson, Innovation thought leader and bestselling author. Though all roads may lead to Rome, innovators know that only a few tracks lead to innovation success! Gijs van Wulfen lights up our way with 4 practical routes -Nicolas Bry, Innovation Senior Vice-President at Orange Vallee - Orange. Innovation isn't always easy! There are many obstacles that need to be overcome. Gijs van Wulfen guides you through the innovation maze. -Iain Bitran, Executive Director, ISPIM - International Society for Professional Innovation Management.