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The Package Design Book 6

Hardback

Main Details

Title The Package Design Book 6
Authors and Contributors      Edited by TASCHEN
Physical Properties
Format:Hardback
Pages:512
Dimensions(mm): Height 256,Width 237
Category/GenreIndustrial / commercial art and design
Graphic design
ISBN/Barcode 9783836585026
ClassificationsDewey:688.8
Audience
General
Edition Multilingual edition

Publishing Details

Publisher Taschen GmbH
Imprint Taschen GmbH
Publication Date 29 January 2021
Publication Country Germany

Description

Wherever you shop, be it online or in a brick-and-mortar store, the first thing you notice about a product is its packaging. The quality of the packaging has a significant influence on whether or not a customer decides to buy a product. In fact, packaging has become more important than ever in recent years: Unboxing videos are watched by millions of followers on social media platforms, college Packaging Design courses are full to bursting, more and more agencies are specializing in this area, and companies are investing ever greater sums of money in the outward appearance of their products. Packaging design has long since grown to become not just part of our everyday lives, but a powerful marketing tool as well. High-quality packaging can increase the value of an entire brand. With over 500 projects from more than 45 different countries, the sixth edition of TASCHEN's The Package Design Book celebrates the 14th anniversary of the Pentawards, one of the industry's most important international competitions. We will be casting our spotlight on all the winners from 2019 and 2020. With awards in six major categories - Beverages, Food, Body, Luxury, Other Markets, and Packaging Concepts - this spectacular and inspiring collection presents an array of unusual, intelligent and charming packaging concepts, demonstrating once again the importance of this design discipline.

Reviews

The Pentawards showcase designs worldwide, highlighting the best innovations in packaging design from all four corners of the planet. * Adam Ryan, Head of Pentawards *