The Package Design Book 4

Description

Good design stands out. Great design is transparent. Whether it is food, drinks, cosmetics, books, or luxury items, successful packaging serves to stir the senses and appeal to our emotions in ways that are as subtle as they are striking. In The Package Design Book 4, TASCHEN celebrates the tenth anniversary of the Pentawards with the stars of the 2015 and 2016 competitions. Organized around the key competition categories of beverages, food, body, luxury, and other markets, over 400 examples from 40 countries reveal the innovation of individual projects and campaigns as much as the scope and experimentation of the industry at large. The designs are presented with descriptions and a fact sheet, and the book is prefaced with new essays from Pentawards founders Jean Jacques and Brigitte Evrard, as well as an insightful text from branding and marketing specialist Gerard Caron.

Pentawards is the leading worldwide network dedicated to packaging design. Committed to recognising excellence in design and providing a source of inspiration, Pentawards connects the global packaging design community through their annual competition, conferences and networking events. Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.