To view prices and purchase online, please login or create an account now.



Bi-Scriptual: Typography and Graphic Design with Multiple Script Systems

Hardback

Main Details

Title Bi-Scriptual: Typography and Graphic Design with Multiple Script Systems
Authors and Contributors      By (author) Ben Wittner
By (author) Sascha Thoma
By (author) Timm Hartmann
Physical Properties
Format:Hardback
Pages:320
Dimensions(mm): Height 320,Width 240
Category/GenreIndustrial / commercial art and design
Graphic design
Typography and lettering
ISBN/Barcode 9783721209822
ClassificationsDewey:741.6
Audience
Tertiary Education (US: College)
Professional & Vocational
Illustrations 300 Illustrations, unspecified

Publishing Details

Publisher Niggli Verlag
Imprint Niggli Verlag
Publication Date 4 October 2018
Publication Country Switzerland

Description

As a result of globalization and in- creased interaction across countries and cultures, multilingualism is becom- ing increasingly important all around the world. Script, as the most impor- tant conveyor of confirmation, plays a major role in this development. Design- ers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems. At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communi- cation. Following a general section on the practical application of bilingual design, experts of the concerned lan- guages compare eight writing systems with the Latin script. This part also contains topical interviews and practi- cal examples of more than 100 design- ers that show the various possibilites of creating designs incorporating different writing systems side by side.