House Industries Lettering Manual (new edition)

Description

Learn the history and techniques of hand lettering from a renowned design studio. This practical and visual guide features exercises, case studies, and typographic models for letter styles such as serif, sans serif, brush, and script--now featuring a new and improved binding. Learn the history and techniques of hand lettering from a renowned design studio. This practical and visual guide features exercises, case studies, and typographic models for letter styles such as serif, sans serif, brush, and script--now featuring a new and improved binding. Known throughout the world for its eclectic typeface collections and far-reaching creative exploits, from fonts and fashion to ceramics and space technology, House Industries has been a standard bearer for American graphic design for more than twenty-five years. The House Industries Lettering Manual is an accessible hands-on guide to drawing letters from Ken Barber, House's head letterer and type design director. Modeled after a series of sold-out lettering workshops that Ken has conducted around the world, this highly illustrated handbook outlines the history of lettering, various methods and techniques, common letter styles, and best practices for getting paid for your work. This handy how-to guide also provides lettering models to help sharpen your drawing skills and offer departure points for further experimentation. Designed by House Industries and including copious examples, exercises, and opportunities to practice what you've learned, plus photographs of works-in-progress and finished projects, this instructive and visually engaging book will help you master the dynamic art of lettering, whether you're a budding artist or an experienced designer.

Ken Barber is the chief lettering officer and director of typeface design at the world-renowned font foundry and design studio House Industries. His work is in the permanent collection of the Smithsonian Institution's Cooper-Hewitt National Design Museum and the Henry Ford Museum of American Innovation. Ken has also been honored by the New York Type Directors Club, Association Typographique Internationale, and Design Museum London. In addition to teaching at The Cooper Union in New York, he regularly leads workshops around the world on the practice of hand lettering. Ken is the co-author, with Andy Cruz and Rich Roat, of House Industries- The Process Is the Inspiration.

Praise for House Industries: "If there were any place I wish I worked that I don't, it's House. They're artists; their work is extraordinary."-J. J. Abrams "What I love about House Industries is that they search through corners of culture for something valuable that you'd never thought of before, then raise it to a higher artistic level. It's a very difficult thing to do."-Shepard Fairey "[House] makes all the best typefaces."-David Lee Roth