How to Make Great Radio: Techniques and Tips for Today's Broadcasters and Producers

Description

There is no such thing as perfect radio, therein lies the delicious unpredictability which prompts most British adults to tune in each week. Like many things, radio done well sounds effortless. It is not. Producing great radio is partly down to instinct and partly down to learning and mastering the basics of this great medium. In this book, David Lloyd, a thirty-year radio veteran across all formats, shares hints to point you in the right direction as a presenter or producer. If you are planning a career in radio, or taking your first steps, it will speed your journey.

David Lloyd has spent a lifetime in radio and has worked with some of the UK's biggest names. An award-winning broadcaster, he was part of the first wave of commercial radio in the 1980s. He later joined the Radio Authority where he was given responsibility for overseeing compliance across the commercial radio industry; and he played a part in devising the framework for DAB in the UK. A Fellow of the Radio Academy, he has been MD and Programme Director of LBC, a programmer for Virgin Radio and a BBC manager and broadcaster. He is now Group Editorial Director at Orion Media.

David Lloyd's knowledge of how radio works is surpassed only by his passion for it. You have to buy this book. Nick Ferrari, LBC The bible for making radio. Christian O'Connell, Absolute Radio David Lloyd's extensive experience and passion for radio shine out in a book which is essential and entertaining reading no matter what relationship you have with the medium. Matthew Bannister, broadcaster and former Director of BBC Radio