Reputation Management: Building and Protecting Your Company's Profile in a Digital World

Description

Managing and understanding the value of an organization's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organization's risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected. Reputation Management provides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, and containment and mitigation of a negative event. Aimed at the risk manager, corporate communicator, business strategist, auditor, and senior manager, Reputation Management covers: * The governance of reputation * Measuring and managing reputation * Managing and monitoring external perceptions * Reputation crisis management * Strategic planning and reputation * Reputation and investors

Editor Andrew Hiles is founding director of Kingswell International, consultants and trainers in crisis, reputation, risk, continuity, and service management. He has conducted projects in some 60 countries. He was founder and, for some 15 years, chairman of the first international user group for business continuity professionals and founding director of the Business Continuity Institute and the World Food Safety Organisation. He has contributed to international standards and is the author of numerous books. He edited, and is the main contributor to, The Definitive Handbook of Business Continuity Management. Hiles has delivered more than 500 public and in-company workshops and training courses internationally and broadcasts on television, radio, webinars, and podcasts. Other contributors: Georgia Aarons, Paul Argenti, Michael Brown, Magnus Carter, William Cox, John Dalton, Daniel Diermeier, Mark Eisenegger, Peter Firestein, Leslie Gaines-Ross, Genoveffa Giambona, Mark Hill, Joachim Klewes, Daniel Kunstle, Elliot S. Schreiber, Jonathan Silberstein-Loeb, Shireen Smith, Andrew Tucker, Paul Turner, Jon White, Philip Whittingham, Robert Wreschniok, and Rupert Younger.