Social Butterflies: Reclaiming the Positive Power of Social Networks

Description

Traditionally, social influence has been something to be studied and guarded against, and this has become even more of a concern recently with the acceleration of modern social media. From Russian trolls posting fake news to sophisticated, artificial-intelligence-led campaigns by Cambridge Analytica, it has become clear that the Trump election and the Brexit referendum were both swayed by deliberate campaigns to manipulate our social selves and change the course of history. But what about the flip side of these powers that influence social behaviour? Can we use these same effective techniques to make us happier and healthier? Behavioural scientists understand the value of the social world, not just as an object of study, or as the driver for our fears and insecurities. In fact, social influence impacts all of our lives in a variety of positive ways and can be harnessed for even greater good. In this groundbreaking book, the Nudge Unit's Chief Scientist, Michael Sanders, and his deputy Susannah Hume, examine the dark side of social influence, the astonishing reach of social networks and why we need to reclaim their power to effect positive change in our professional and private lives.

Michael Sanders (Author) Michael Sanders is Chief Scientist and Head of Research, Evaluation and Social Action at the Behavioural Insights Team. Michael is an Associate Fellow of the Blavatnik School of Government, where he teaches Behavioural Science and Policy. He is an affiliate of the Harvard Behavioural Insights Group and holds an MSc in Economics and Public Policy, and a PhD in Economics, both from the University of Bristol. Susannah Hume (Author) Susannah Hume is Principal Advisor and Head of Skills at the Behavioural Insights Team. She has a multidisciplinary background in political science and public policy, statistical methods, behavioural economics, business and English, including an MSc from the London School of Economics and Political Science. Born in Australia, prior to joining the Behavioural Insights Team, she worked on strategic policy issues in the Australian Government Department of the Prime Minister and Cabinet.

Engaging, fact-filled and profoundly illuminating, this terrific book demonstrates that social influences can be a powerful force for good. It's inspiring to read - and it should help make the world a lot better. -- Cass Sunstein, bestselling author of 'Nudge' A brilliant guide to some of the key concepts in behavioural science. -- Richard Shotton, author of 'The Choice Factory' This book is a breath of fresh air, showing us how to use our social networks to achieve positive change. -- Owain Service, author of 'Think Small' Michael Sanders is an extraordinary behavioural scientist, and I'm absolutely thrilled that he's written Social Butterflies to share his insights and knowledge with the world. -- Katherine Milkman, Wharton School, University of Pennsylvania professor and presenter of the Choiceology podcast