|
50 Management Ideas You Really Need to Know
Paperback / softback
Main Details
| Title |
50 Management Ideas You Really Need to Know
|
| Authors and Contributors |
By (author) Edward Russell-Walling
|
| Series | 50 Ideas You Really Need to Know series |
|---|
| Physical Properties |
| Format:Paperback / softback | | Pages:240 | | Dimensions(mm): Height 214,Width 134 |
|
| Category/Genre | Management and management techniques |
|---|
| ISBN/Barcode |
9781780875835
|
| Classifications | Dewey:658 |
|---|
| Audience | | General | | Professional & Vocational | |
|---|
|
Publishing Details |
| Publisher |
Quercus Publishing
|
| Imprint |
Quercus Publishing
|
| Publication Date |
2 August 2012 |
| Publication Country |
United Kingdom
|
Description
In 50 Ideas You Really Need to Know: Management Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In fifty bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. Helpful theories and tools such as Ansoff's Product/Market grid, the 4Ps, Boston Matrix, are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, supply and demand, and covers the latest commercial concepts from the online world.
Author Biography
Edward Russell-Walling is a writer and editor, specializing in business and finance. He has contributed to a wide range of publications, including The Times, the New Statesman and the Financial Times. He lives in London.
|
