To view prices and purchase online, please login or create an account now.



Adland: Searching for the meaning of life on a branded planet

Paperback / softback

Main Details

Title Adland: Searching for the meaning of life on a branded planet
Authors and Contributors      By (author) James P Othmer
Physical Properties
Format:Paperback / softback
Pages:336
Category/GenreMemoirs
Prose - non-fiction
Public relations
ISBN/Barcode 9781742582672
ClassificationsDewey:659
Audience
General

Publishing Details

Publisher UWA Publishing
Imprint UWAP
Publication Date 1 July 2010
Publication Country Australia

Description

Adland is the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider's look at the astonishing transformation taking place in advertising's hottest idea factories; and an introduction to the people whose job is to know what makes us tick, what makes us lean in, what we think we need and don't know that we want. Amidst the tales of lavish shoots, agencies on the brink, and pampered mega-brands Adland is also a snapshot of how we live our lives on this earth at this particular moment...thirty seconds at a time.