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Media Relations: Issues and Strategies

Paperback / softback

Main Details

Title Media Relations: Issues and Strategies
Authors and Contributors      By (author) Jane Johnston
Physical Properties
Format:Paperback / softback
Pages:304
Dimensions(mm): Height 230,Width 176
ISBN/Barcode 9781742376448
ClassificationsDewey:300.00 659.2
Audience
Professional & Vocational
Tertiary Education (US: College)
Edition 2nd edition

Publishing Details

Publisher Allen & Unwin
Imprint Allen & Unwin
Publication Date 1 October 2012
Publication Country Australia

Description

Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together. Media Relations provides a practical and thorough introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations. She drills down into the different types of media, analysing their applications, strengths and weaknesses, and shows how to target your message to the right media outlets, whether national television, community radio, celebrity magazines or influential blogs. This second edition has been revised throughout and includes new case studies, and new chapters on digital and social media, media campaigns, and legal and ethical considerations. 'Media Relations: Issues and Strategies is written in an engaging, easy to understand style. It provides excellent examples and cases of media relations.' - Global Media Journal

Author Biography

Jane Johnston is Associate Professor in the School of Communication and Media at Bond University. A former journalist and public relations practitioner, she is co-editor of the leading text Public Relations: Theory and Practice and is widely published in the field of communications.

Reviews

'Media Relations: Issues and Strategies is written in an engaging, easy to understand style. It provides excellent examples and cases of media relations.' - Global Media Journal