Paul Rand: a Designer's Art

Description

If Paul Rand was the most influential American graphic designer of the twentieth century, then Paul Rand: A Designer's Art is the most important on his work. A comprehensive collection of his most important and best-known designs, A Designer's Art gives unique insight into Rand's design process and theory. This new edition of Rand's classic monograph, long unavailable, meticulously re-creates the graphic quality of the original. It includes more than two hundred illustrations and twenty-seven essays, and a new afterword by Steven Heller. This book is required reading for anybody interested in modern design.

Paul Rand (1914-1996) was one of the most influential American graphic designers of the twentieth century. In addition to teaching graphic design at Yale for nearly thirty years, he designed the iconic logos for ABC, IBM and UPS.

"Heralded by many as one of the fathers of modern branding, Paul Rand has several inspiring books to his name. Design, Form and Chaos is fantastic to immerse yourself in his talent for simplicity, and to explore the thinking behind some of his best-known identities. A Designer's Art, meanwhile, probes more deeply into the process of graphic design in general: why it's important; the impact it can have on society; what works, what doesn't, and most importantly, why." -- Creative Bloq