This manual reveals how an age-old strategy holds the secret to toppling corporate giants on the business battlefield. The strategy, based on the principles of movement, balance and leverage shows how one-time small companies challenged their respective "Goliaths" not by opposing strength with strength, but by using the opponent's size and force to bring him down. The ideas are illustrated with company references and case studies which are designed to assist managers in developing their own Judo strategies.
Author Biography
David B. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School.
Reviews
"Judo Strategy: The Competitive Dynamics of Internet Time," with Michael A. Cusumano (January-February 1999) "How An Industry Builds Political Advantage," (May-June 1988) "Industrial Policy: It Can't Happen Here," (November-December 1983)
