The Ultimate Marketing & PR Book: Understand Your Customers, Master Digital Marketing, Perfect Public Relations

Description

If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises. This is your complete course in modern marketing. ABOUT THE SERIES ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

Eric Davies is a leading marketing expert who consults companies across the globe. Nick Smith runs a consultancy advising SMEs on digital marketing. Brian Salter has worked as a public relations expert and journalist on four continents. He has written several successful and well-respected books on the subject.