Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise

Description

Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access "microchapters" that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen Nationally-acclaimed marketing expert and host of The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you're trying to build your speaking platform In Do It! Speaking, Newman shares advice that helps you: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today's economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company's message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.

David Newman is a Certified Speaking Professional (CSP), marketing expert, speaker, and founder of Do It! Marketing, a strategy and done-for-you services firm that specializes in working with executives and entrepreneurs who want to speak more profitably. He's also the creator of the Speaker Profit Formula (R) seminar and mentoring program. David has worked with over six hundred executives and entrepreneurs to monetize their message; his clients and audiences include forty-four of the Fortune 500, such as IBM, Microsoft, Oracle, QVC, Merrill Lynch, and American Express. David hosts The Speaking Show, the #1 podcast for experts who want to speak more profitably. David's previous book, Do It! Marketing, is an international bestseller and was translated into six languages.

'This is the expert book the experts are reading! Few people have their pulse on the speaking industry better than David Newman and he shares it all in Do It! Speaking. It's money-making idea after money-making idea in every single chapter.' -- Mark Hunter, CSP, author of High Profit Selling and High Profit Prospecting 'Do It! Speaking is the CEO's handbook to speaking success. Nothing is left out, and nothing is assumed. This is the A-to-Z reference for how to dominate as a CEO who speaks.' -- Scott Jordan, CEO of SCOTTeVEST, keynote speaker, and author of 'Pocket Man' 'David Newman's 'Do It! Speaking,' is a miracle. In brief compelling chapters, without any fat, he walks you step-by-step through the creation of a speaking business that's smart and lucrative. Whether you're a beginner, seasoned CEO, or a Hall of Fame speaker, this book is a must.' -- Mark Levy, Founder of Levy Innovation LLC and creator of Your Big Sexy Ideaand reg; 'David Newman has created an invaluable step-by-step guide for every CEO, executive, and entrepreneur who wants higher visibility, greater influence and more business. Reading this book will help you build your personal brand, your company brand, and your bank account.' -- Dorie Clark, author of Entrepreneurial You and Stand Out and adjunct professor, Duke University's Fuqua School of Business