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Media Research Methods: Audiences, Institutions, Texts
Hardback
Main Details
Title |
Media Research Methods: Audiences, Institutions, Texts
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Authors and Contributors |
By (author) Ina Bertrand
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By (author) Peter Hughes
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Physical Properties |
Format:Hardback | Pages:385 | Dimensions(mm): Height 235,Width 155 |
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ISBN/Barcode |
9781137552143
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Classifications | Dewey:302.230721 |
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Audience | Professional & Vocational | |
Edition |
2nd edition
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Illustrations |
200 bw illus
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Publishing Details |
Publisher |
Bloomsbury Publishing PLC
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Imprint |
Red Globe Press
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Publication Date |
24 October 2017 |
Publication Country |
United Kingdom
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Description
This indispensable textbook provides student researchers with extensive guidance and methods from across the social sciences and humanities, showing them how to make informed choices and consider the many alternatives available throughout the research process. Unique in approach, the text focus on how to do media research across three key strands - audiences, institutions and texts -and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience between them in teaching research methods and skills, this excellent resource explains complex methods in a clear and accessible way, offering practical guidance on how to use different methodologies, while situating the methods in the context of critical evaluations of previously published research. Providing a complete overview of media research methods while encouraging students to develop their own intellectual frameworks, this book is invaluable for undergraduates, postgraduates, novice and more experienced researchers of media, communication and journalism.
Author Biography
Ina Bertrand is Principal Fellow in Cinema Studies, Melbourne University, Australia. Peter Hughes is Senior Lecturer in Media Studies at La Trobe University, Australia.
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