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The Psychology of Effective Activism
Paperback / softback
Main Details
Title |
The Psychology of Effective Activism
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Authors and Contributors |
By (author) Robyn Gulliver
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By (author) Susilo Wibisono
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By (author) Kelly S. Fielding
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By (author) Winnifred R. Louis
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Series | Elements in Applied Social Psychology |
Physical Properties |
Format:Paperback / softback | Pages:75 | Dimensions(mm): Height 229,Width 151 |
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ISBN/Barcode |
9781108972109
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Classifications | Dewey:361.2 |
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Audience | Professional & Vocational | |
Illustrations |
Worked examples or Exercises
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Publishing Details |
Publisher |
Cambridge University Press
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Imprint |
Cambridge University Press
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Publication Date |
12 August 2021 |
Publication Country |
United Kingdom
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Description
This Element reviews the social psychology of effective collective action, highlighting the importance of considering activists' goals, timeframes, and psychological perspectives in seeking to conceptualise this construct. A novel framework 'ABIASCA' maps effectiveness in relation to activists' goals for mobilisation and change (Awareness raising; Building sympathy; turning sympathy into Intentions; turning intentions into Actions; Sustaining groups over time; Coalition-building; and Avoiding opponents' counter-mobilisation). We also review the DIME model of Disidentification, Innovation, Moralization and Energization, which examines the effects of failure in creating trajectories of activists' disidentification from collective action; innovation (including to radicalisation or deradicalisation); and increased moral conviction and energy. The social psychological drivers of effective collective action for four audiences are examined in detail, in four sections: for the self and supporters, bystanders, opponents, and for third parties. We conclude by highlighting an agenda for future research, and drawing out key messages for scholars.
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