Giant Pop-Out Farm

Description

SALES HANDLE: With colors and photos visually popping on every page and pop-up surprises behind secret flaps, these books will engage and delight all while educating kids. HOW THIS TITLE WILL BE DISTINCTIVE: Most, if not all, of the pop-up titles on the market are illustrated. The Giant Pop-Out's photographic approach is distinctive, and gives the titles some non-fiction heft. The Giant Pop-Out series has been successful for us across all market channels-mass, club, and specialty. - The pop-out conceit is appealing to toddlers and even older kids: A massive full-color photo pops right out of the book! SPEAK TO THE EXISTING TREND/DEFINE CONSUMER: Feedback from Barnes & Noble has been that lap books are 'big right now.' Parents don't hesitate to spend more money 'for the perceived value on larger board.' - Appeals to the parent or grandparent seeking educational value, yet also books that are visually stimulating and interactive. - The format and (lively) educational approach will appeal to a number of our target consumers. - Farms are a popular topic and theme for our target consumer--toddlers/parents of toddlers. - Farmer's markets are increasingly popular. This farm-themed book is aligned with that trend. QUANITFY VALUE: This oversized board book is affordable-only $10.99 for 9 x 9 trim and pop-out pages. RELEVANT SALES INFO: Costco has expressed interest in follow-up Giant Pop-Out titles to assort with the backlist. Refreshing the series would help to revive backlist interest and keep the series' sales robust and consistent. -Subrights potential: The Koreans took 5K each of Pets, Shapes, and Bugs.