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Big Business: Manchester United

Hardback

Main Details

Title Big Business: Manchester United
Authors and Contributors      By (author) Adam Sutherland
SeriesBig Business
Physical Properties
Format:Hardback
Pages:32
Dimensions(mm): Height 277,Width 226
ISBN/Barcode 9780750280679
ClassificationsDewey:338.761796334630942733
Audience
Children's (6-12)

Publishing Details

Publisher Hachette Children's Group
Imprint Wayland
Publication Date 15 May 2014
Publication Country United Kingdom

Description

This title takes an in-depth look at Manchester United and the business behind one of the most well-known football brands in the industry. From small beginnings, this club has found international success and a global fan base. We cover how the business came into being, the successes and failures over the years, key facts about the industry and their impact on the global market. Readers will learn about branding and the business world with Business Matters features. Each one looks at a different aspect of business and explains it in a clear and concise way for young readers to follow. Key features give information about the Brains Behind the Brand, bringing to the forefront those who run Manchester United today and those who have helped gain glory in the past. Ideal for budding young entrepreneurs with an eye for opportunity! A brilliant read for Mancheseter United and football fans keen to find out how the business behind the brand works. Other titles in the series include: Virgin, YouTube, Topshop, Heinz and ASOS.

Author Biography

Adam Sutherland works in the media industry and his interests include business, popular culture and the world of celebrity.

Reviews

Bound to capture children's interest ... Ideal for budding young entrepreneurs with an eye for opportunity! A brilliant read * Parents In Touch * A brilliant read for Manchester United and football fans keen to find out how the business behind the brand works. * Parents in Touch *