To view prices and purchase online, please login or create an account now.



Guerrilla Marketing: Cutting-edge strategies for the 21st century

Paperback / softback

Main Details

Title Guerrilla Marketing: Cutting-edge strategies for the 21st century
Authors and Contributors      By (author) Jay Levinson
Physical Properties
Format:Paperback / softback
Pages:384
Dimensions(mm): Height 234,Width 152
Category/GenreE-commerce - business aspects
ISBN/Barcode 9780749928117
ClassificationsDewey:658.8
Audience
Professional & Vocational

Publishing Details

Publisher Little, Brown Book Group
Imprint Piatkus Books
Publication Date 3 May 2007
Publication Country United Kingdom

Description

First published in 1983, Jay Levinson's GUERRILLA MARKETING has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. It also launched a veritable Guerrilla Marketing industry, including dozens of future Guerrilla books, CDs and speaker events. In this completely updated and expanded fourth edition of Levinson's first GUERRILLA MARKETING book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, GUERRILLA MARKETING will be the entrepreneur's marketing bible for the twenty-first century.

Author Biography

Jay Conrad Levinson is the author of the bestselling marketing series in history, GUERRILLA MARKETING, plus 24 other business books. His guerrilla concepts have influenced marketing so much that today his books appear in 37 languages and are required reading in many MBA programs worldwide.