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Fake Medicine: Exposing the wellness crazes, cons and quacks costing us our health

Paperback / softback

Main Details

Title Fake Medicine: Exposing the wellness crazes, cons and quacks costing us our health
Authors and Contributors      By (author) Dr Bradley McKay
Physical Properties
Format:Paperback / softback
Pages:304
Dimensions(mm): Height 232,Width 152
Category/GenreSelf-help and personal development
ISBN/Barcode 9780733646867
ClassificationsDewey:306.4613
Audience
General
Illustrations Full mono

Publishing Details

Publisher Hachette Australia
Imprint Hachette Australia
Publication Date 31 March 2021
Publication Country Australia

Description

We all want to live healthier, happier and longer lives, but too many of us are charmed by charlatans, misled by marketing or scammed by sciencey-sounding salespeople. Dr Brad McKay, Australian GP and science communicator, has seen the rise of misinformation permeate our lives and watched as many of us have turned away from health experts. Too often, we place our trust in online influencers, celebrities and Dr Google when it comes to making important health decisions. Fake Medicine explores the potential dangers of wellness warriors, anti-vaxxers, fad diets, dodgy supplements, alternative practitioners and conspiracy theories. This book is an essential tool for debunking pseudoscience and protecting you and your loved ones from the health scams that surround us. Protect your mind, body and wallet by fighting fake medicine.

Author Biography

Dr Brad McKay is an Australian science communicator, TV host and GP at his clinic in Sydney. He is an experienced broadcaster, interviewer and public commentator, appearing regularly on TV and radio, including as a host of ABC's Catalyst and a regular commentator on The Today Show, and presenting several medical podcasts for health professionals. He is also on the editorial board for The Medical Republic magazine. Brad has hosted the Logie-nominated Embarrassing Bodies Down Under, a show dedicated to decreasing stigma and raising awareness of traditionally 'taboo' health topics. He is a member of the Immunisation Coalition, an Ambassador for the Immunisation Foundation and the Stroke Foundation.

Reviews

In Fake Medicine, McKay carefully and clinically takes aim at all the "wellness crazes, cons and quacks" he says are costing us our health.--VIC [PRINT], The Senior, [AUDIENCE: 101,836, ASR: AUD 2,216] Fake Medicine is an essential tool to protect you from health scams.--NATIONAL [PRINT], Readers Digest, [AUDIENCE: 200,104, ASR: AUD 7,491] In the wash of celebrity influencers, this is a book to debunk the faux-science and scam marketing of the modern health landscape.--WA [PRINT], Subiaco Post, [AUDIENCE: 50,350, ASR: AUD 725]