Better Business Writing on the Web: How to Write Fresh, Functional, Findable Documents for Intranets and Web Sites

Description

Every 50 years or so, business writing needs a radical overhaul. Last time, it was Plain Language. Today, documents must be written for computer screens, web browsers, content management systems and search engines. With skilful editing, you can double the usability of your web sites and intranets, and trigger an epidemic of good writing. Then all web content becomes focused, functional, forceful-and findable!

Rachel McAlpine is an authority on writing for the web. She is the author of Web Word Wizardry and Crash Course in Corporate Communications, and a poet, playwright and novelist. She lives in Mt Victoria, Wellington.