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Simplexity
Paperback / softback
Main Details
Title |
Simplexity
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Authors and Contributors |
By (author) Jeffrey Kluger
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Physical Properties |
Format:Paperback / softback | Pages:288 | Dimensions(mm): Height 196,Width 130 |
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Category/Genre | Popular science |
ISBN/Barcode |
9780719568138
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Classifications | Dewey:501 |
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Audience | |
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Publishing Details |
Publisher |
John Murray Press
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Imprint |
John Murray Publishers Ltd
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Publication Date |
17 April 2008 |
Publication Country |
United Kingdom
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Description
Why does kicking the TV work? What can the US military learn from the lowly bacterium? Why are the instruction manuals for cell phones incomprehensible? How does a spark of a single virus trigger an epidemic that claims millions? In recent years, cutting-edge studies in fields such as economics, genetics, stock-market analysis and child development have hit on a startling new theory - 'simplexity'. To put it simply, simple things can be more complicated than they seem, and complex things more simple. The evidence is before our eyes: in your elaborate network of household plumbing actually run on a very basic mechanism, or the crystal paperweight on your desk, spectacular in its complexity. As simplexity moves from the research lab into popular consciousness it will challenge our models for modern living. You ll never unknowingly whack the TV again and you'll understand just how much it means to smile at your child. Popular science journalist Jeffrey Kluger adeptly translates cutting-edge theory into a high-octane history of everything, which will have you rethinking the rules of business and pleasure. From the micro to the macro, Simplexity is a startling reassessment of the building blocks of life and how they affect us all.
Author Biography
Jeffrey Kluger is a senior writer at Time magazine. He is co-author of the best-selling Apollo 13, which served as the basis of the film. His other books include Moonhunters and Splendid Solution.
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