What It Takes: How I Built a $100 Million Business Against the Odds

Description

The CEO of Saint Luna and founder of aden + anais reveals how she built a multimillion-dollar business by playing by her own rules and inspiring other women to do the same When Raegan Moya-Jones was told by her overbearing male boss that she didn't have an 'entrepreneurial bone' in her whole body, she almost laughed in his face. What he didn't know was that the business she'd been secretly working on in the small hours of the night after putting her daughters to bed had just hit a revenue of $1 million. Today, aden + anais, the swaddling blanket and baby goods company Moya-Jones founded is a global, multi-million dollar franchise bringing in revenue over $100 million. Now, Raegan's off on a new adventure, launching Saint Luna, a boutique liquor company poised to turn the stereotype of moonshine on its head. John Burrough's quotation, 'Leap, and the net will appear' has always been Raegan's guiding principle in business. Her entrepreneurial journey - from babies to booze - will show the hopeful entrepreneur that she doesn't have to know it all, as long as she's willing to leap. If Raegan can do it, anyone can.

Raegan Moya-Jones is the founder and CEO of Saint Luna, a boutique moonshine company, and the founder and former CEO of aden + anais, an award-winning lifestyle brand for babies and children. She was the 2014 winner of the EY Entrepreneur of the Year award and is a board member of Hopeland, a charity dedicated to making sure all children have a family. Her previous book Swaddle Love is a short history of the ancient practice of swaddling. Originally from Australia, she now lives in Brooklyn with her husband and their four daughters.

Take the advice of this outspoken, no-filter, hilarious entrepreneur and she will empower you to see that her secret sauce - no fear, no expectations, grit and vision - is available to all of us -- Daphne Oz * Author Television Host * In What It Takes, Raegan Moya-Jones shares an inspiring story for anyone who wants to change their career, play by their own rules, and build a successful business in the process -- Rebecca Minkoff * Founder & Creative Director of MM.LaFleur * Raegan Moya-Jones shows entrepreneur hopefuls that it's okay not to know it all - as long as you're willing to do whatever it takes to make your dream a reality -- Whitney Port * Television personality, fashion designer and author * From the Kitchen Table to global stage... Add a little determination, sass, Aussie grit, self-belief and a sense of humour and dreams come true. Congratulations on achieving enormous success, giving back, sharing the journey and inspiring others to do the same .... And most importantly enjoying the ride -- Deborra-lee Furness * Actress & Founder Hopeland * Raegan Moya-Jones is a force to be reckoned with. Funny, creative, and full of gumption, What It Takes gives you the tools you need to create your own success story -- Tiffani Thiessen * Actress * Raegan Moya-Jones is the definition of a "Girlboss". I am so inspired by her story -- Amanda Saiontz Gluck * Lifestyle Blogger FashionableHostess.com * Raegan Moya-Jones is an outspoken, no-filter, hilarious entrepreneur who will empower you to finally make that leap you've wanted to in your life -- Beverly Turner * Television and Radio Presenter * Moya-Jones will inspire you to greatness with a kick in the ass, laugh out loud saga of overcoming adversity, and instilling in you a renewed belief in yourself that only someone with her energy and vision is capable of. Pour a glass of wine, read this book, and go out and conquer the world -- Geralyn Breig * Anytown, Founder & CEO * Forget what you think you know about women in business. Raegan is here to surprise and inspire you to write your own rules to achieve your career dreams. She is a remarkable woman with a remarkable story everyone can learn from -- Rosie Pope * Founder & Creative Director * Moya-Jones is a force to be reckoned with. Funny, creative, and full of courage and charming sass. What It Takes will give you the tools you need to create your own success story -- Sarah Kauss * S'well, Founder & CEO *